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Press Release

TreeHouse Interactive Changes the Face of Automated Nurturing

Marketing View Action StudioTM Advances Marketing Automation with Powerful New Drag-and-Drop Tools

TreeHouse Interactive www.treehousei.com)">(www.treehousei.com), an innovator in marketing automation since 1998, today announced a suite of powerful new nurturing campaign design tools called Action Studio-part of its enhanced Marketing View marketing automation platform. The new Action Studio enables significantly faster and more efficient creation of nurturing campaigns. Its drag-and-drop interface also provides unique access to behavioral and contact data when creating automated and personalized nurturing paths-ultimately helping to create more sales-ready leads that produce revenue.

Competitive solutions have either been very linear and segmented in their approach to nurturing campaign development-which makes it difficult to adapt to prospect needs-or have been overly complex. Action Studio enables fast and efficient creation of nurturing campaigns, gives a complete view of complex campaigns on one screen, and puts powerful tools in marketers' hands to leverage prospect behavior.

"We've taken a different approach to nurturing campaign creation within Marketing View," said Erich Flynn, CEO, TreeHouse Interactive. "While we've always had nurturing capabilities, the new Action Studio is focused on giving marketing teams extremely powerful tools to tap into behavioral data and contact record changes-enabling them to create highly targeted nurturing in minutes. Such exactness, along  with an intuitive and visual method for accessing prospect data, will significantly improve a marketing team's ability to execute nurturing campaigns quickly and reach lead and revenue goals."

Action Studio enables marketers to use one or more behavioral events to place prospects on relevant nurturing tracks. Behavioral events can include form submissions, email opens, specific email link clicks, website visits or specific page views. A change in contact information can also serve as a nurturing trigger, which may have resulted from an event as simple as prospect qualification in a connected CRM system.

Action Studio then uses a rich set of actions to push prospects forward in the buying cycle. These actions can include, but aren't limited to, sending timed nurturing emails, sending sales executive alerts, updating external webinar systems and sending sales qualified leads directly into the sales team's CRM system.

With the integration of Action Studio into Marketing View, marketers now have a complete set of visual tools that enable them to drag and drop events and actions on screen, add prospect filtering rules, and easily create branching paths depending on prospect action at any given point in time. As a result, marketers have unlimited opportunities to automate everything from nurturing based on specific product interest-as demonstrated by a web page visit-to complex rule-based campaigns spanning months. More complex campaigns might involve multiple webinar and PDF files, clicking on specific email links, and changes to prospect status.

"We are really excited about the new Action Studio-a significant step forward in automated nurturing that will help our team be more consistent and proactive in engaging with prospects," said Mary Anne Gunn, director of corporate marketing, Motion Computing. "It is easy to set up a nurturing track, and even more importantly, drill down into prospect behavior to create intelligent interactions that will improve our visibility into effective treatment programs."

"The drag-and-drop interface looks very easy to use," said Nadra Ghaddar, marketing programs manager, SailPoint. "It will make creating and designing multi-step, multi-path campaigns very straightforward and fast to execute. It also puts all the data we're collecting to good use-allowing us to solve real-world challenges and to produce more high quality leads."

More Stories By Derek Kol

Derek Kol is a technology specialist focused on SMB and enterprise IT innovations.