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What Will the "New" PR Companies Look Like?

The new PR game will be played by rock star bloggers on brand new platforms and distribution channels such as Ulitzer

In a recent interview, while answering the question "What will the "new" PR companies look like?" Fuat Kircaali says: "The new PR companies won't be putting out press releases and won't be in the press release business. The PR firm of the future will employ professional bloggers who will use social media tools to get their message into the hands of their targeted audience. The press release business already belongs to the Stone Age. The new PR game will be played by rock star bloggers on brand new platforms and distribution channels such as Ulitzer."

 
The caption reads "Steve Adubato, Political Analyst, CBS2 Blogger"

I was waiting to watch the Sunday Morning magazine show on CBS yesterday and I saw this caption, which reminded me Kircaali's reference to "professional corporate bloggers."

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